Giants At War – Google and Apple Tussle For Smartphone Domination As Google Announce Pixel and Pixel XL

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While Apple has had the smartphone market pretty much sewn up for the last few years, it may be time for their reign to end. Tech titans Google have announced their newest foray into the smartphone market – and it’s a pretty tasty offer.

The search engine, with their seemingly endless R&D budget, unveiled their new offering to the public at an event held in San Francisco today, and it’s certain to turn the head of at least a few Apple aficionados.


Offering a Quad Core 2x 2.15GHz/ 2x 1.6 GHz processor, a Hi-definition AMOLED display, Qualcomm® Snapdragon™ 821, a Pixel Imprint fingerprint sensor and a 12.3MP camera with f/2.0 aperture that uses HDR plus to capture low light and motion picture more effectively, the aluminium/polished glass smartphone is sure to please even the most critical smartphone user. Especially when you consider


photo credit: wccftech

The design is pretty sleek too – colours include Quite Black, Very Silver and Really Blue – and for Apple enthusiasts that are bitterly disappointed with the loss of the headphone jack on Apple’s newest offering a USB Type-C port and that all-important 3.5mm headphone jack are sure to delight. The new Pixel will even charge quicker than an iPhone – Google claim that 7 hours of usage can be given to their innovative design in just 5 minutes.

The Pixel (which according to Google has the best camera on a Smartphone – ever) will also offer Google’s alternative to Siri – an assistant that responds to voice control and can sent texts, play music and even book restaurant tables with OpenTable.

At $649, they’re not the cheapest of smartphones, but judging by chatter on social media, they’re sure to be snapped up quickly. Available for pre order in the UK from today, we’re not sure about you, but if we were Apple, we’d certainly be rethinking our Research & Development budget…